Lamar’s Digital Billboards Mark 10th Anniversary of Hurricane Katrina
Gail Chiasson, North American Editor
Lamar Advertising Company, Baton Rouge, Louisiana, is dedicating space on its digital billboards across the US to commemorate the 10th Anniversary of Hurricane Katrina.
Lamar’s billboards feature photos of New Orleans and the message ‘10 Years Stronger’ to remember those lost in the hurricane and to honor the individuals who came together to rebuild the city of New Orleans.
“Katrina was one of the largest natural disasters in U.S. history,” says Sean Reilly, Lamar CEO, who also served on the Louisiana Recovery Authority. “As a Baton Rouge-based company with operations all over Louisiana and the Gulf Coast, many of our employees and their families were directly affected by the aftermath of the storm. It was incredible to see people coming together from all over the world to rebuild the city of New Orleans. This message is meant to remember that spirit of cooperation 10 years later.”
Hurricane Katrina struck the Gulf Coast on Aug. 29, 2005, causing levee breaches that left much of the city of New Orleans underwater. Ten years later, the city of New Orleans has been revitalized, and the region has grown both closer together and stronger – a message that Lamar is spreading on its digital billboards.
“The personal ties, the business ties, the sense that we’re in it together is just far stronger than it was pre-Katrina,” says Reilly. “I think this will prove a lasting effect.”
The campaign is running on Lamar’s digital billboard space nationwide August 25-to-30, 2015.
Follow DailyDOOH