XTD Poised to Launch Digital OOH Interactivity via Smartphones
Australian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company’s screen networks and people’s mobile devices.
XTD markets cross-track digital media and technology systems designed for metro transit environments.
XTD CEO Steve Wildisen told us “We are close to launching a new technology that provides a direct and valuable connection between hardware in two of the world’s fastest growing communications channels; digital out of home and mobile devices. There are millions of people travelling on metro rail networks worldwide and this technology will allow people to extend their transit digital experiences with the XTD network beyond the platform via their mobile devices as they continue their daily routines.”
“Each of our screens contains technologies that when used in conjunction with native apps on commuters’ smartphones, provide a level of measureable engagement that DOOH has lacked up to now. We have identified a number of partners that we’re talking to in order to validate our thinking and investment prior to a formal launch later this year,” continued Wildisen.
XTD has contracts in place for up to seven years to operate its digital media systems in Melbourne and Brisbane Australia and the company is currently exploring opportunities for its metro rail media systems in Asia and North America.
Follow DailyDOOH