Lithuanian Convenience Store Chain Installs @Signagelive SSSP
UAB, Reitan Convenience Lithuania, one of the largest convenience store chains in Lithuania and owners of the Narvesen brand, has implemented Samsung’s Smart Signage Platform, powered by Signagelive to enhance its in-store advertising activities.
Samsung Smart Signage Displays have currently been installed in 25 Narvesen convenience stores to drive customer engagement and boost overall sales, with plans to install a further 40 displays by the end of 2015.
The platform has been supplied and installed by Hansab AB, a leading provider of innovative technology solutions to public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region.
Although Reitan Convenience Lithuania already had digital signage displays installed in the majority of its stores, the company was keen to move to an alternative business model that would enable them to own their digital signage network and have greater control over the content being displayed, thus giving them the ability to enhance promotional activities and sponsorship opportunities on behalf of key suppliers.
All in-store and third party content is stored and managed on Signagelive’s cloud platform and is delivered to the different displays over LAN without needing any external media player technology.
Using Signagelive’s recently launched proof of play module, campaign manager are able to provide sponsors and stakeholders with a hierarchical overview of all played content and report on specific parameters such as the top five assets, total number of plays per advert or start and end times in an easy to understand format to demonstrate the effectiveness of different campaigns.
The solution has enabled Naversen staff to be completely self-sufficient in the running and management of their digital signage network with Hansab only needing to log onto the network periodically to ensure there are no connectivity issues and that the solution is performing optimally.
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