Gail Chiasson, North American Editor
Vantage LED, Ontario, California, has announced a new synergistic partnership with Advantage LED Signs, with Advantage moving from Houston, Texas, to California to help guide, train, and be a resource to Vantage LED’s dealer partner network.
Vantage LED designs, engineers and manufactures outdoor LED displays.
Advantage, established in 2009, has grown substantially over the years selling the Vantage LED products to businesses and organizations nationwide as a turnkey provider. It has been very successful in educating clients and providing on-premise advertising solutions from design to installation.
“This is a huge transition for Advantage LED Signs, but one that will benefit it and the Vantage organization tremendously,” says Chris Ma, founder and CEO of Vantage LED. “We can better utilize everyone’s talents to better serve our dealer partner network as well as support end-users of our product.”
Advantage LED is now located in the west wing of the Vantage LED campus and will resume operations as normal selling, installing, and supporting LED signs for new and existing clients, but it will also be in a support role to Vantage LED’s dealer partner network. While a training resource for new dealer partners coming onboard at Vantage, it will also be available to help current dealer partners with software training, client demos, drawings, and other valuable resources to help them close sales.
“What better way to train new dealer partners and assist our current dealer partners than with an organization who literally knows what their facing in the field every day,” says Ma. “And while Advantage LED will be operating as its own entity, we will ensure that it will not be directly competing with any of our dealer partners.”
Vantage LED instituted a new internal ‘Vantage Partner Program’ for its sales team to ensure its dealer partners will not find themselves competing directly with Advantage LED. In fact, Advantage LED will not only step aside in a competing situation, it will collaborate with the local dealer partner and assist it in supporting the client.
Josie Salitrero, national sales manager for Vantage LED says, “Advantage has always been a sticking point for our dealer partners, because it is a retail arm for Vantage LED to sell in areas where we have no dealer representation. It’s not a flawless system, but now with Advantage essentially in-house, we’re able to better coordinate and communicate with both parties helping the end user find the best solution.”
This partnership stems from the importance both organizations place on educating and supporting dealer partners and their clients about the power of on-premise advertising with LED Signs as well as being an even stronger resource in the industry. Vantage offers cloud-based software, flexible terms, a seven-year parts warranty and seven-years onsite service.
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