Capital Networks Becomes OPTiFi Global Reseller For DOOH
Gail Chiasson, North American Editor
Markham, Ontario-based Capital Networks Limited, whose Audience software is used in a variety of market segments including Education, Corporate, Municipal and Retail applications in more than 40 countries. has announced the signing of a reseller partnership agreement with OPTiFi Inc., provider of anonymized metrics solutions to the digital media market.
OPTiFi Inc is a privately held corporation with head office in Peterborough, Ontario, and with clients in Canada, the US and Jamaica. OPTiFi provides real time location data and media validation by reporting actual conversion for retail advertisers, strategists, advertising agencies, media planners and buyers of targeted location-based digital media across multiple channels.
Established in 1991, Capital Networks has supplied and supported advanced multimedia systems into the cable television, broadcasting and digital signage industries. Through this agreement, Capital Networks will be the exclusive OPTiFi Inc. global media reseller.
“This exclusive reseller partnership with OPTiFi further positions Capital Networks as a leading provider of digital signage solutions for a wide variety of applications,” says Jim Vair, vice-president business development at Capital Networks. “We see OPTiFi having huge implications in the retail digital signage space, and we’re very excited to be able to add OPTiFI to the stable of solutions available to all of our clients.”
“OPTiFi was originally developed to bring accountability via location analytics to out-of-home advertising without jeopardizing the privacy of truly anonymous visitor activity via their cell phones,” says Robert Morton, OPTiFi president. “OPTiFi’s core patents-pending with its uniquely anonymized arrays do not include any intrusion or push to a user. OPTiFi sets a new industry standard in tokenizing mobile devices—an anonymized finger print that cannot be reverse engineered. This simple, digital token is designed to protect a user’s ID and MAC address.”
OPTiFi brings affordable, agile, real-time, customized analytics for actionable insights at both the Micro and Macro level. OPTiFi’s open platforms are modular and integrate with proximity marketing campaigns, NFC, and both OOH and DOOH media. Its unique algorithms allow qualified querying of the data across dynamic, geographical footprints by advertisers, retailers and brands for optimizing location-based advertising in response to on-the-go visitor traffic, as well as offering a superior methodology for determining ideal site locations for businesses, brands and marketing.
Capital Networks, a privately held company, offers the supply and support of advanced multimedia systems to communications companies engaged in cable television, broadcasting, digital signage and place-based media. Its clients include: Ontario Lottery and Gaming Corporation, Canadian Broadcasting Corporation, BBC, Peel Regional Police – Ontario, Plan Group, Cablevision – New York, Rogers Communications, Sheridan Institute of Technology & Advanced Learning, and many others.
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