Adrian J Cotterill, Editor-in-Chief
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week its acquisition of 70% of Eye Catcher Media, Peru’s leading advertiser in transport and shopping centres.
This acquisition reinforces JCDecaux’s presence in Peru, where it won the advertising concession for Jorge Chávez International Airport in Lima in December 2014.
Founded in 2006, Eye Catcher Media is a family-owned company that has grown to become Peru’s leading advertiser in transport and shopping centres, with over 3,500 advertising panels in the Lima Metro, at 12 airports in the north of the country (Aeropuertos del Perú S.A.) and in Peru’s main shopping centres.
This new platform will enable JCDecaux to accelerate its business development in Peru, where the outdoor advertising market is expected to grow by an average of 4.5% per year over the next three years, according to ZenithOptimedia. The acquisition also gives JCDecaux a strategic profile in Lima, Latin America’s fifth-largest city with a population of 9.6 million.
Jean-Charles Decaux, Co-CEO of JCDecaux, said “The acquisition of 70% of Eye Catcher Media is a key step in our expansion in Peru, and I extend my thanks to our partners for their confidence in us. Thanks to this transaction, JCDecaux, which already has a presence in Lima’s airport, will position itself among the most dynamic advertising activities in the country. We are pleased to be able to draw on the skills of Andrea Faria, Eye Catcher Media General Manager, and her team, which will offer new and innovative communication solutions for advertisers and their brands. Together, we will continue our development in this high-growth market and expand JCDecaux’s presence in Peru.”
The founding shareholders of Eye Catcher Media, Luiz Felipe Mauger and Miguel Claux, will retain a 30% stake in the company.
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