LGW & Airport Media Announce New Media Partnership
Adrian J Cotterill, Editor-in-Chief
Whilst Eye Airports will continue to manage media sales at London Gatwick airport until February 29, 2016 it appears that a new Tom Goddard business, named Airport Media Ltd will take over from March 1, 2016 at which point all existing advertising contracts will be novated to Airport Media Ltd.
Airport Media Ltd has been set up by Tom Goddard, Chairman of Ocean Outdoor, as a new sales and management operation. Airport Media aims to disrupt the current airport media model through a fresh and innovative approach, offering a digital-centric premium media service, for major airports in the UK.
Gatwick Chief Commercial Officer Guy Stephenson told us “Gatwick Airport is delighted to join forces with Airport Media as we look to expand our media estate with a partner that is at the forefront of digital development. We want to build stronger links with the London and International media community.
“Tom Goddard’s experience and vision for Airport Media are totally aligned with our own ambitions and, together, Airport Media and Gatwick will be focused on delivering a strategic and unique out-of-home media experience in a dynamic and growing airport environment. Gatwick would like to thank the team at Eye Airports for all their hard work over the last five years. ”
Tom Goddard said “The growth and quality of airport audiences has not been mirrored by the level of competition in the airport media market place. With a definite gap for a pure play, digital-centric premium media offering, I created Airport Media to fill this void. Partnering with Gatwick Airport, one of the world’s most prestigious international airports, is a big first step towards achieving that goal and a huge endorsement of the Airport Media vision.”
Tom Goddard will become Chairman of Airport Media and will appoint and announce his senior management team upon completion of the regulatory TUPE process.
About Airport Media
Airport Media Ltd is a new, progressive, digital-centric out of home advertising business, recently created by Tom Goddard. Focussing on major Airports and their valuable audiences Airport Media provides a best-in-class sales and marketing approach to deliver innovative advertising solutions that best match the premium airport environment.
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