Signagelive, global suppliers of cloud-based digital signage technology, has promoted Raffi Vartian to Chief Marketing Officer (CMO) as part of a global expansion programme to consolidate marketing efforts and accelerate growth through ecosystem partnerships.
Signagelive’s new CMO
We’re told that this new senior executive position demonstrates Signagelive’s recognition that the rapidly evolving digital signage space requires a more flexible approach to bring the best solutions to the marketplace.
Raffi joined Signagelive back in January 2012.
Raffi Vartian told us “I’m thrilled to take on this important role. We’re in an amazing time in the digital signage industry, where mobile and internet technologies are rapidly evolving, creating innovative applications around HTML5 technology. Our goal at Signagelive is to work with best of breed partners all across the globe to create a tested, unified solution set to our customers.”
As CMO, Raffi will oversee the company’s vendor, channel partner and end user marketing strategy to raise awareness of its HTML5 software developed to manage the most diverse set of hardware applications in the industry, including System on Chip (SoC) displays, Chrome, Android and PC media players. He will also be directly responsible for managing and growing Signagelive’s portfolio of content partnerships.
Jason Cremins, CEO Signagelive said “This move is representative of the next phase of Signagelive. Raffi’s appointment to CMO is part of a larger effort throughout our company to create the most open and adaptable platform in the digital signage space.”
Signagelive was one of the first companies to develop a commercial offering for the Samsung Smart Signage Platform (SSSP) and earlier this year it announced full support for LG’ s webOS-based Smart Signage display range. The company’s cloud-based software is also fully compatible with Chrome OS, including Google Chromebox, a low cost, powerful media and web device, further expanding its Smart Signage portfolio.
September 8th, 2015 at 12:41 @570
Congratualtions Raffi! Well done and best of luck.
September 8th, 2015 at 13:54 @620
Congratulations – well deserved.
September 8th, 2015 at 22:23 @974
Thanks Mark and thanks Todd. It’s an exciting time for me personally and Signagelive as a company.
September 11th, 2015 at 13:28 @603
Congrats Raffi! Well deserved, and you’ll rock it.
September 13th, 2015 at 15:20 @680
thanks Jon, that’s the plan!