PATTISON Outdoor’s TTC Super Train Wrap
Gail Chiasson, North American Editor
PATTISON Outdoor Advertising, Canadian Out-of-Home advertising company, and Havas Media, have unveiled the launch of a fully wrapped Toronto Transport Commission Super Train aimed at making the stylish Emirates airlines brand more accessible to the everyday flying public.
Emirates, with media planning provided by Havas Media, has totally wrapped a six-car fixed configuration Toronto Rocket subway train, with creative graphics spread across a total length of 435 feet. The campaign will help strengthen Canadian awareness of the airline, which currently offers three weekly flights from Toronto to Dubai and beyond on its flagship A380.
“Emirates has an incredible network, which opens Canadians up to an impressive variety of destinations around the world,” says Don McWilliam, Emirates country manager for Canada. “Reaching Canadian commuters on the TTC allows us to drive home our network messaging in a receptive environment designed to connect people and places.”
The Toronto Rocket is the newer model of subway trains on the TTC system and this wrapped train will run exclusively on the Yonge-University-Spadina line. In addition to the exterior, the campaign creative is showcased within the interior of the train with Super Interior Posters, Standard Interior Posters (horizontal signage positioned above passenger seats), and Vertical Door Cards (vertical signage positioned on either side of the subway doors).
“PATTISON Outdoor Advertising is proud to reveal an incredibly engaging campaign on the Super Train,” says Bob Leroux, vice-president general manager, national sales, Central Region, PATTISON Outdoor Advertising. “The TTC is an incredible way to connect cultures, and Emirates’ current marketing push and positioning will clearly create a meaningful experience to celebrate the energy of the blue-chip brand of travel in an extremely effective and impactful way.”
The campaign on the Super Train launched on August 31 and will run for four weeks. Additional Out-of-Home products include Station Posters in the TTC subway network and a Digital Matrix Wall in the PATH (Toronto’s underground pedestrian walkway), both beginning September 7.
PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
Headquartered in Toronto, PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is believed to be Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture.
PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home advertising properties, through PATTISON Onestop, provider of design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON has 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast.
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