Liquid Outdoor Media Makes Alliance With Martin Outdoor Media To Offer Transit Bench Advertising In LA
Gail Chiasson, North American Editor
New York-based Liquid Outdoor Media LLC, a full-service outdoor advertising company, has entered into a strategic alliance with Martin Outdoor Media LLC, Los Angeles, to represent advertising space on Martin’s inventory of transit benches in the Greater Los Angeles Market.
In addition to Liquid Outdoor’s expansive national inventory of billboards, wallscapes, one sheets and street furniture, the company will now be offering over 7,000 transit benches to its clients based in New York, Boston, Philadelphia and Washington, D.C..
“No other product has the footprint of transit benches,” says Patrick Sherry, founding partner of Liquid Outdoor. “Having access to this unbelievable LA inventory will allow our clients the opportunity to secure the best reach medium in the market while maintaining extreme efficiencies.”
Martin is a major player in the transit bench business in North America. Recently, the company invested $10 million in upgrading its entire LA inventory with new street furniture strategically placed throughout the market. Key coverage areas include Downtown, Hollywood and West Los Angeles.
“Forming a strategic alliance with Liquid Outdoor gives us immediate access to media buys originating out of the East Coast that otherwise might not have included our transit benches,” says Keith Thompson, Martin’s executive vice-president. “Liquid has an extremely seasoned team that will communicate the benefits of our Los Angeles street furniture product and have an immediate impact on our national sales. We’re looking forward to a long and profitable relationship with Liquid Outdoor.”
Martin Outdoor Media is one of the fastest growing out-of-home companies in Southern California and believed to be the largest transit bench advertising company in NA. Martin and affiliated companies (InSite Mediacom, Martin Gold Coast Group) operate out-of-home and street furniture businesses in eight states, including the top markets of Los Angeles and Miami-Ft. Lauderdale. Recent operational innovations include the launch of an IOS-based reporting/ inventory management system that links team in the field to management, providing real-time data. Across both Los Angeles and Miami-Ft Lauderdale, the company delivers penetration into communities and neighborhoods that are limited or restricted from other traditional forms of out-of-home. It offers approximately 10,000 advertising transit benches in Los Angeles and Miami-Ft. Lauderdale.
Liquid Outdoor Media LLC is an independent out-of-home media company that develops, owns and operates billboards, wallscapes and street furniture in the top 25 markets across the country. It also operates a nationwide convenience store one-sheet poster network in the top 85 markets. It offers over 40 years of combined experience. Its Rep Division also serves as the national sales force for other independent out-of-home companies, giving them instant access to advertisers and agencies across the US.
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