DailyDOOH

Gail Chiasson, North American Editor

Los Angeles-based iKahan media Inc., a minority owned and nationally recognized out-of-home company focused on delivering the US Hispanic market, has partnered with do it outdoors, which claims position as the largest national mobile billboard and field marketing company, in a joint effort to expand their respective media offerings.

This partnership provides do it outdoors with exclusive inventory, including iKahan’s newly launched digital billboard network, which was developed as a dynamic means of accessing the increasingly desirable and highly valuable LA Hispanic market.

“We can now more effectively execute campaigns that are truly aligned with each advertiser’s target audience,” says Regis Maher, president and co-founder of do it outdoors. “LA is an important market for many of our clients, and this partnership enables us to execute a multi-media mix of mobile billboard and digital billboard campaigns paired with messaging geared toward the Hispanic or Latino consumer.”

do it outdoors, now celebrating its 18th year in business, already has a strong presence in New York City, Chicago, and Dallas (among other key DMAs), owning and operating its entire fleet of mobile billboard units, which are available to any market in the contiguous United States. Recently, the company has been innovating by incorporating breakthrough technologies into its existing inventory offerings. Beacons, for example, bridge the gap between physical and digital environments, sending proximity-based digital content to smartphone devices that are within the designated (or geo-fenced) area, allowing brands to more effectively communicate with consumers based on time and place.

“Our primary goal is to connect our advertising partners with the Hispanic consumer,” says Alejandro Kahan, CEO of iKahan media. “By deploying beacon-enabled mobile billboards to the specific neighborhoods that brands are trying to reach, we are able to deliver hyper-targeted messaging that has a real, lasting impact on consumers. do it outdoors understands this mission, and we look forward to growing our businesses together now and into the future.”

iKahan’s digital billboard network is comprised of seven digital displays and 56 individual flips, delivering more than 1.8 million A18+ weekly impressions per flip across all seven faces. These digital structures are strategically positioned at high traffic freeways and intersections across Los Angeles county: the number one DMA for Hispanics and the number two DMA overall. Its 16mm billboards are of the highest quality, ensuring maximum exposure and clarity for each brand’s unique message. In addition to its digital network, iKahan offers five static bulletins for a total of 12 LA Spectaculars.

“iKahan’s commitment to delivering next-level advertising solutions with outstanding customer service is perfectly aligned with our company values,” says Maher. “As innovative leaders in the out-of-home industry, together, we’re bringing digital out-of-home to the forefront of everyday media offerings.”

Founded by marketing strategists and best friends David Pridgen and Regis Maher in 1997, do it outdoors drives brands with alternative out-of-home media formats and their proprietary true proximity targeting, connecting brands to the right consumers at the right time in the right place. do it outdoors has executed campaigns for some of America’s best loved brands, among them: Pepsi, PetSmart, H&R Block, HBO, NBC, Scion, and Xfinity.

This entry was posted on Thursday, September 10th, 2015 at 14:01 @626 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.