UB Media Announces New Resto-Bar Digital Board
Gail Chiasson, North American Editor
UB Media, Montreal, has launched its new digital advertising board, which will be key in the replacement and expansion of its Resto-Bar digital network.
A total of 2,000 digital boards will be in market across Canada in UB’s Resto-Bar network by the end of 2016.
Conceived and designed to meet the needs of advertisers, the new digital boards feature specific characteristics: The new boards are built vertically, enabling more creative flexibility and multiple messaging; and they include a significantly larger HD display packaged in a sleek brushed aluminum and glass design – a signature of UB Media’s products.
“The R&D team was tasked with developing a product that would set a new benchmark for Resto-Bar digital boards,” says Michael Minicucci, president and CEO, UB Media. “We selected key attributes and demanded valid improvements at every level. As a result we’ve produced a product that will outclass existing digital offers in the Resto-Bar market.”
“From an aesthetic perspective, our new 27″ digital boards offer the largest display available in Resto-Bar washrooms,” says Gaetano Cardone, COO of UB Media. “Their elegant design will set a new precedent reflecting the best in design and technology offered in Resto-Bar digital.”
UB Media’s product offers the freedom to change or modify ads in a given establishment, day parting and enhanced audio speakers. The boards feature Bluetooth and Wi-Fi extendibility, near field communications and Beacon technology, to promote mobile interaction. They also have the latest in LED developments achieving the highest dynamic contrast ratio in market, while being 30% more energy efficient.
UB Media, headquartered in Montréal, Quebec, is an indoor advertising company offering captive media solutions through indoor digital and static signage in their Resto-Bar, Campus and Cinema networks across Canada.
Follow DailyDOOH