Gail Chiasson, North American Editor
The Digital Signage Federation, independent not-for-profit trade organization serving the digital signage industry, invites DSF members and non-members alike, to attend its Wednesday, October 14, Hangout panel discussion at 2pm EDT, on the topic of ‘Tried & True Practices in Digital Menu Board Signage’.
With FDA nutritional and calorie count display requirements going into effect next year, digital menu boards are becoming a ‘must have’, not only for QSRs, but also for other establishments that fall under the new federal guidelines. Hangouts are 45-minute panel discussions using Google’s Hangout platform with a moderator and a panel of three or four industry professionals.
The panel for the Oct. 14l Hangout is comprised of digital signage professionals who are members of the DSF will include: George Yunis, senior vice-president, marketing and consumer engagement strategy, Allure Global; Shaun O’Brien,solutions group manager, Premier Mounts; Frank Krug, director, retail technology, TPN Retail.
In addition to discussing the variety of ways in which to better leverage the effectiveness of digital menu boards as a marketing tool, the October 14 panel will explore:
- How to effectively daypart menu boards;
- The advantages of remote updates to make quick changes;
- Centralized control of marketing and promotional campaigns;
- Point-of-Sale integration;
- The effects of the FDA regulations.
More information on the October 14th Hangout event or other DSF events can be found on the DSF website. Both DSF members and non-members may join these, or any of the DSF’s scheduled Hangout conversations for free – but registration is required and can be accessed on the DSF Event Web Page of the DSF website.
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