Gail Chiasson, North American Editor
Vugo, an in-car advertising company for rideshare vehicles, has joined the Digital Place-Based Advertising Association, New York.
Vugo’s TripIntent algorithm and technology allows advertisers to target ads dynamically based on the intent of a passenger’s ride while displaying interactive in-vehicle advertising immediately before passengers of Uber and Lyft cars make purchasing decisions at their destinations.
Recently, Vugo launched a button on its advertising, enabling Uber drivers to receive electronic gratuities from passengers for the first time.
“Vugo’s in-vehicle screens are playing an important role in growing the rideshare economy by creating highly desired advertising and gratuity revenue streams for drivers,” says Barry Frey, president & CEO, DPAA. “Critical to these revenue-generating initiatives is Vugo’s ability to sell advertising on its screens, and that’s where their membership in DPAA will prove valuable with regard to implementing best practices and developing new advertising industry relationships.”
James Bellefeuille, Vugo co-founder and chief strategy officer, says, “We looking forward to being involved in DPAA meetings and activities as a means of increasing our visibility in the advertising marketplace. We value the opportunity to exchange ideas and learnings with our digital place-based network colleagues.”
Vugo‘s proven patent-pending TripIntent technology organizes trip data on a passenger’s ride via a software process and ranks available advertisements via relevance. Ridesharing allows it to display these targeted ads to a desirable and contextually relevant audience. Its potential market is the 400,000 rideshare drivers in the US making 1-2 million trips daily.
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