Maddie Cotterill
oOh!media, has appointed two new members to its senior leadership team. oOh! Chief Executive Officer, Brendon Cook told us that the appointment of Brendon Cropper as Digital Strategy Director and Michaela Chan as Chief Marketing Officer would further bolster an already strong senior team that has been instrumental in driving the company’s strong performance.
Brendon Cropper will lead oOh!’s vision in advancing its digital and programmatic systems, including new digital product, innovation and development, as well as advise on potential acquisitions that will complement the company’s commitment to build up its portfolio of integrated online and offline products. He has a wealth of experience in both media and digital, having previously worked for Carat, DDB, and Starcom. Before joining oOh!, Brendon Cropper started up his own digital marketing training business, Digital Training Pty Ltd and worked with a media agency to set up their programmatic trading desk.
Michaela Chan has more than 20 years’ experience in building brand equity and customer engagement for leading brands, both on the client and agency side in Australia, South East Asia and the US. Prior to joining oOh!, Michaela Chan was General Manager of Marketing for Telstra, responsible for defining the strategic direction and tactical execution of advocacy marketing programs across consumer, SMB and enterprise segments through a customer first approach. Previously Michaela Chan was global brand manager for Chevron.
Brendon Cropper joined oOh! earlier this month and Michaela Chan will begin at oOh! on September 28, 2015.
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