Planar Clarity Matrix LCD Video Wall Helps Sell Florida Condos
Gail Chiasson, North American Editor
The developers of PARAMOUNT Miami Worldcenter, have chosen Planar Systems Inc.’s Clarity Matrix LCD Video Wall System to help market the luxury condominiums to future buyers.
PARAMOUNT Miami Worldcenter residential tower is set to rise above the heart of downtown Miami’s 30-acre mixed-use project, Miami Worldcenter. To help sell condominiums in the soaring 706-foot tower, the developers have combined 36 Clarity Matrix LCD video wall displays into a 323 square-foot digital video wall that serves as the focal point of its sales gallery. The video wall presents potential buyers with floor plans, images and high-definition video—giving them a dramatic picture of what their lives would be like in these luxury residences.
“PARAMOUNT Miami Worldcenter is an environment like no other in terms of its amenities, cultural and entertainment opportunities, and even its private access to the mall below,” says Daniel Kodsi, developer of PARAMOUNT Miami Worldcenter. “We wanted a digital platform like Planar’s Clarity Matrix Video Wall solution to help people see it to the fullest, to become excited about it, and to want to be part of it. Clarity Matrix is transformational. It combines visuals that help put people in the mood to buy, so it’s a very important asset for us in this highly competitive condominium market.”
PARAMOUNT Miami Worldcenter worked with Miami-based system integration firm iHummingbird to design and install the LCD video wall solution. iHummingbird chose Clarity Matrix for several reasons: Because it received everything needed in one place; the light-weight factor of the video wall (about 60 lbs.); its quick and easy installation; its 24/7 reliability; and its ultra-narrow bezels.
“PARAMOUNT Miami Worldcenter is certain to become a world-class destination, and we are thrilled that Clarity Matrix was chosen to bring the project to life for future residents,” says Jennifer Davis, vice president of marketing and product strategy for Planar Systems. “Creative uses of the Clarity Matrix such as this demonstrate how Planar video walls can serve as effective sales tools in a broad range of environments.”
Available in 46” and 55” sizes, Clarity Matrix LCD video walls are designed for the highest level of visual performance, and models are also available with multi-touch interactivity and 3D technology.
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