Adrian J Cotterill, Editor-in-Chief
Dave Etherington is the Chief Strategy Officer of Intersection1 – a new technology and media company backed by Alphabet’s Sidewalk Labs that is committed to improving the urban experience – and on Wednesday November 4 at The DailyDOOH Investor Conference he will be giving one of the first public presentations on what they are up to.
In his presentation ‘How OOH is Transforming Cities Around the World‘ Dave will explore how, as technology and communication infrastructure evolves to serve the needs of 21st century cities, Digital Out of Home has the unique opportunity to become more than just an advertising medium!
Dave argues that in an ecosystem with ubiquitous connectivity, rich data, and interactive mobile technologies, DOOH can become a platform for personal connections between people, brands, and cities– both enabling and funding a better urban life.
Like most of the topics on the agenda that day, this will be a must-attend session.
Registration for The DailyDOOH Investor Conference, now in its 10th year is open and can be found here.
1 Control Group and Titan (key members of the team behind LinkNYC) merged and were this week (formally) acquired by a consortium of investors led by Sidewalk Labs to become Intersection.
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