Access Sports Media Partners With Repucom To Provide Sponsorship Valuation Services To Advertisers
Gail Chiasson, North American Editor
Repucom, Stamford. Connecticut-based advisor in sports and entertainment intelligence, and Access Sports Media, sports marketing firm that delivers advertising solutions to more than 50 Major League Baseball, National Hockey League, National Basketball League and National Football League venues nationwide, announced a new partnership whereby Repucom will provide sponsorship valuation services to Access Sports Media.
Repucom will help Access Sports Media project media values and set market rates for in-venue and digital assets such as closed-circuit television broadcasts, LED signage, scoreboards, websites and social media.
“The research and insights provided by Repucom will allow Access Sports Media to demonstrate the monetary value associated with the exposure their advertising packages provide,” says Peter Laatz, executive vice-president, Repucom. “Access Sports has been providing tremendous exposure for clients for years, and now will be able to accurately communicate that prior to and after a campaign.”
Access Sports Media has used third-party verified research for all its methodology, but until now has never had the ability to take full credit for TV impressions delivered in their programs.
“Repucom’s media valuation is widely respected and trusted in the sponsorship marketplace,” says Bill Meara, CEO, Access Sports Media. “Being able to offer Repucom analytics will ensure that all our advertisers have a full understanding of the value their brands receive through our integrated packages, most of which contain exposure in-venue, on social, and through TV visible signage.”
Repucom uses technology and methodologies to capture and quantify value across traditional, digital and social media platforms. By establishing a neutral standardized measure, clients can benchmark media performance across major sport sponsorship investments.
Access Sports Media (ASM) provides advertisers with video and television advertising solutions broadcast over its digital network of 25,000+ television screens located in more than 50 MLB, NHL, NBA and NFL venues nationwide. The Company inserts pre-game and in-game advertising, promotion and content during breaks in the action. ASM also offers advertisers cross-platform, digital-out-of-home, social media, mobile, and in-venue sponsorship opportunities through its close relationships with its team partners. The Company’s network engages 70 million sports fans every year who are passionate about watching the game as they move throughout the stadium and loyal to the sponsors who support their teams.
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