Storm Cromination London consists of six consecutive 96-sheet screens sold together as a single opportunity and will be one of the longest digital Out of Home advertising sites in Europe (spanning a vast 72 metres) …
Clear Channel UK’s premium digital brand, Storm, has announced plans to completely transform the flagship Cromwell Road site into a state-of-the-art digital advertising opportunity.
Storm Cromination London follows the recent announcement of three new Storm sites in London – in Billingsgate, Lambeth and Shoreditch, and Storm’s first site outside London – the Queensway Birmingham. These four new sites complement a comprehensive premium offering across London, with further nationwide investment to be announced soon.
Aimee McKay, Managing Director at Storm, told us “We are thrilled to be adding the digitised Cromwell Road to the Storm portfolio. The Cromination is already one of the country’s most famous Out of Home advertising sites and we think transforming the site is the biggest upgrade in UK Out of Home this year. We firmly believe transforming the site to digital while retaining the Cromwell Road’s famous special-build capabilities means Storm can offer advertisers the most creative space in UK Out of Home media.”
Storm Cromination London is part of Clear Channel’s wider digital transformation project and launches on October 12, 2015 – becoming Storm’s 21st site!
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