San Francisco Startup TINT Engaged by @ExterionMediaUK
Adrian J Cotterill, Editor-in-Chief
Exterion Media have partnered with San Francisco start-up TINT who work with over 45,000 brands to display social content across DOOH, Web, Retail stores, Mobile and any digital asset.
Agencies and brands can now curate and publish social content directly into Exterion Media’s network. This is a new-to-market integration allowing brands and agencies to move away from static advertisements and into the new world of interactive socially driven advertising.
TINT users can already create branded social advertisements and send them into Exterion Media’s network in moments.
Shaun Gregory, Exterion Media CEO told us “We are dedicated to digital innovation and are in a privileged position to be able to bring new technologies from around the world into our media network. Our focus at Exterion Media is not just around owning digital screens, but what we do with them. Our tactical locations mean that we deliver into some of the worlds most concentrated and diverse audiences. We work closely with brands and agencies to deliver innovative advertising solutions, and our partnership with TINT provides an exciting interactive social experience to the network,”.
Stuart Thompson, Director for Europe at TINT said “TINT have been working in the dynamic content display arena since 2012, for Digital Out Of Home (DOOH) networks there has never been a better time to innovate. Social Out Of Home (SOOH) currency has quickly become extremely valuable for brands, and the TINT partnership shows a deep commitment by Exterion Media to innovate both creative delivery and the DOOH space in exciting and new-to-market ways. The days of adding HashTags to advertisements and not displaying the content that’s created from them has gone – now brands can collect any social content and display this across the Exterion Media Network, which is one of the most prized networks in the world”.
About Tint
TINT is a global technology platform that collects, moderates and curates social content from across the world and displays it anywhere. Using TINT, organizations harness and filter the wealth of user generated content created about their brand and category every day and display it across websites, mobile apps, digital advertising, TV, digital billboards and jumbotrons. TINT is trusted by over 45,000 brands worldwide, including NASDAQ, Google, CNN, Nike, Sony and Ford, who use the technology to create a social hub of fans, followers and conversations and turn it into a powerful tool for building their brand, engaging customers, and inspiring action.
September 25th, 2015 at 14:15 @635
We have used Tint in the past and this is a great play for the company to expand services. Smart move Tint!