Captivate Brand Promoting Its B2B And B2C Targeting
Gail Chiasson, North American Editor
We noticed that Captivate, which is now promoting its in-depth B2B and B2C targeting abilities, has not been using the name Captivate Network for some time so we asked Marc Kidd, CEO, about it.
“We have dropped the word network from the logo and don’t use it in press releases or sales materials anymore,” said Kidd. “The refreshed logo looked better without it and made the on-screen presentation cleaner. The Captivate brand has the equity to stand alone.”
Captivate is currently promoting the fact that advertisers now have the ability to further refine campaign parameters and to plan smart media campaigns targeted for their preferred audience. eg. If they want to specifically reach men in the 25-54 age group who are financial advisors with a household income of $100,000+ and who work/live in New York City, Captivate can position the messaging to the highest propensity of targeted viewers in its network.
Captivate partners with major research providers to now deliver an even more extensive list of targeting capabilities including: Demographic, Job Title, Career Specialty, Business Expenditure, Credit Rating, Year Established and Proximity (all of which are newly available), as well as Geography, Contact Name, Company Name, Company Size, Industry, Revenue and more.
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