Project Everyone w/ @Posterscope The World’s Largest DOOH Campaign
Gail Chiasson, North American Editor
In what aims to become the world’s largest ever Digital Out-of-Home advertising campaign, OOH communications agency Posterscope USA has announced its participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis.
Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
In the US, Posterscope is joining forces with media partners ABC, Adspace Networks, Branded Cities, City Outdoor, Clear Channel Outdoor, Lamar Advertising, Orange Barrel Media, Outfront Media and Vector Media to supply advertising space to display the advertisements, which have been designed by Richard Curtis himself, and raise awareness of the initiative.
Globally, Posterscope has engaged with 125 partners to date resulting in ads that will be seen in 450 cities across 28 different countries in busy central locations such as Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York, where the campaign will kick-off this week.
Richard Curtis, founder of Project Everyone, says, “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope has been instrumental with getting out-of -home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualze the global goals and what Project Everyone stands for.”
Annie Rickard, global CEO of Posterscope, says, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalize on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”
Project Everyone: In September 2015, at the United Nations, New York, 193 world leaders will adopt a series of ambitious targets to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030. The Global Goals campaign is a global collaborative effort to ensure that these Goals are world famous and that they are successfully acted upon. In order to make the Goals famous, Project Everyone, the brainchild of Richard Curtis, is on a mission to get the Goals to 7 billion people in the seven days after they are adopted. Radio Everyone forms one part of that ambition, alongside the World’s Largest Lesson and the World’s First Global Cinema Ad.
The Founding Team of Project Everyone includes, Aviva, Getty Images, Pearson, Standard Chartered and Unilever who have all helped to make the campaign possible, along with action/2015, Akshaya Patra, Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Reliance Group, Save the Children, SAWA, UNDP, UN Foundation, UNICEF, Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia.
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