Dynamic Ai (New) from @DynamicOutdoor
Gail Chiasson, North American Editor
Dynamic Outdoor, Toronto, has launched Dynamic Audience Intelligence (Dynamic Ai), which is claimed to be a powerful and sophisticated engine which provides detailed metrics, analytics and audience profiling for all of Dynamic’s digital billboards in Canada.
The Dynamic Audience Intelligence engine ingests, indexes, and profiles billions of anonymous bulk location and time-stamped data from mobile applications, beacons, sensors and hotspots, as well as overlaying immense amounts of rich real-time and historical social media data to its digital billboard locations across Canada.
The company then divided Canada into 10 million 100m x 100m ‘tiles’, giving it a detailed understanding of the traffic flow patterns and interactions of the audience as they enter and exit each ‘tile’. The profiling engine plugs into behavioural streams, census data, and a growing of number of other proprietary and third party sources.
This transforms the base data into meaningful and actionable audience demographic and lifestyle segments as well as providing data driven impressions and traffic flow.
“I’m extremely proud to introduce Dynamic Ai to market,” says Brandon Newman, president of Dynamic. “This is a truly innovative solution that will change the way advertisers qualify an out-of- home audience. We are committed to being the industry leader and will continue to refine our data processing and develop systems that better define and qualify audience.”
The launch of Dynamic Ai coincides with Dynamic’s re-tooled website with integrated Ai mapping detailing data driven impressions and traffic flow by face. Dynamic plans to offer clients with data driven post campaign analysis based on audience segmentation in Fall 2015.
Dynamic Outdoor, which offers 24 large format digital billboards across Canada, is a member of the Canadian Outdoor Measurement Bureau. Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.
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