PATTISON Outdoor Wins York Region Transit Ad Contract
Gail Chiasson, North American Editor
PATTISON Outdoor Advertising, one of Canada’s largest Out-of-Home advertising providers and a leader in transit advertising, has signed a multi-year contract with York Region Transit to sell advertising on The Regional Municipality of York’s conventional bus fleet.
York Region Transit provides services to nearly 1.2 million York Region residents, throughout all nine municipalities, and covers an area of 1,776 square kilometres (686 square miles).
More than 125 routes keep residents connected within York Region, as well as connecting to services in the City of Toronto and the Region of Peel.
“This is an incredible opportunity for PATTISON to connect advertisers with consumers in York Region,” says Randy Otto, president, PATTISON Outdoor Advertising. “Adding York Region Transit to our growing Ontario transit portfolio, which already includes Toronto Transit Commission, Durham Region Transit, Oakville Transit, and Milton Transit, demonstrates our commitment to providing advertisers unmatched market reach and coverage.”
There are no digital elements associated with the York Region buses at this time. Advertising is via traditional vinyl posters on the sides, back and interiors, and Pattison is expected to add new sizes although most of the products will be standard sizes.
Follow DailyDOOH