NCR To Provide Transaction And Other Technology To Mercedes-Benz Stadium
Gail Chiasson, North American Editor
NCR Corporation, as one of the 14 founding partners of the Mercedes-Benz Stadium (set to open in 2017) will heighten the fan experience through its POS, wayfinding, kitchen system and digital menu technologies.
This new agreement continues a multi-year relationship between NCR and AMB Sports & Entertainment, comprised of the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. It also underscores the company’s investment in the Atlanta community, where NCR is headquartered.
Bill Nuti, CEO and chairman of NCR Corporation, says, “As a founding partner of the Mercedes-Benz Stadium, NCR looks forward to continuing our partnership with the Atlanta Falcons and welcoming and partnering with Atlanta’s new Major League Soccer team, Atlanta United.”
As the Official Consumer Transaction Technology Provider for the stadium, NCR will extend the fan experience far beyond the field with its hardware, software and mobile solutions.
NCR announced a formal partnership with the Atlanta Falcons in 2013, providing POS software for Falcons’ merchandise including mobile point of sale to the Falcons, creating innovative experiences such as in-suite ordering and post-game merchandise pickup. Wayfinding touchscreen technology from NCR also helped fans navigate Falcons game days. The two organizations partnered on a variety of community initiatives including an internship program that will continue through the 2015 season.
When open in spring 2017, Mercedes-Benz stadium will feature flexible capacity that can expand to up to 83,000 seats; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, will be the largest in the NFL and the world; an exterior fan plaza that will provide fans with pre- and post-game entertainment; and a technology lounge offering a unique game-day experience full of media content and full game-day immersion.
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