HyperMedia, which claims to be the leading Out-Of-Home media specialist in the Gulf and Middle East region, has announced the launch of its On-The-Go Media, a new digital screen network designed to help advertisers reach millions of shoppers in the UAE.
The new network encompasses 25” digital screens that are installed in 169 ZOOM locations in Eppco, Enoc and Dubai Metro stations.
On-The-Go media is described as a cost-effective, real-time, fast and flexible network allowing brands to easily choose their needed locations.
Like GSTV, Outcast in North America and Amscreen in the UK it looks like a great channel to target motorists who frequent gas stations in the UAE and the commuters in Dubai metro stations, potentially allowing clients to reach three million shoppers per month within seconds.
HyperMedia also manages the media and advertising of unique projects across the region such as The Abraj al Bait Mall, The Hajj Terminal, Dubai Media City, in addition to more than 200 supermarkets.
During New York Digital Signage Week at The DailyDOOH Investor Conference on November 4, 2015 GSTV’s President & CEO David Leider will be on stage with his investor talking about their success with digital out of home on North American Gas forecourts.
14:45 Mike Kaczmarek | VP | Rockbridge Growth Equity LLC and David Leider | President & CEO | GSTV – In Conversation with Co-Chair Steve Nesbit
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