Integrated Systems Europe sold out a record five months ahead of the show and with Europe’s largest audiovisual exhibition attracting almost 60,000 visitors earlier this year, the event will once again take over the whole of the RAI conference centre in Amsterdam BUT this time it will be for four days (February 9-12, 2016), instead of the traditional three.
Gemütlichkeit!
Anyone that has visited the show in previous years would agree that you can never see it all. Its dimensions and the number of conferences and interesting things on offer, makes it almost impossible to have just a casual stroll through the halls. Forward planning and a detailed study of the floor plan are essential not to walk endlessly and get to do what we want to every day of the show.
Integrated Systems Events Managing Director Mike Blackman, told me “Next year’s show has been extended to four days. We want to give visitors and exhibitors a chance to do more networking and better business, hence we added an extra day.”
In the past some people commented that an extra day would be an additional expenditure that smaller exhibitors might not be able to afford. To this Blackman responded, “We have a sold out show. No exhibitor has complained about the extended day. On the contrary, many companies were asking for it.” He added that, once the costs of the stand build, the staff and accommodation are sorted, the extra day will signify around a six percent cost increase for 33 per cent more value. As it finishes on a Friday, Blackman said that ISE is talking to people in Amsterdam to help anyone that wants to enjoy this city during the weekend, with deals and discounts.
In terms of conferences, #ISE2016 will have a focus on IT/AV integration and for the first time, there will be a one-day conference on Hospitality, including digital signage in hotels and integrated building information for this industry.
At #ISE2016 there will not be any dedicated DOOH conference theatre, but you will be certain to find plenty of briefings and seminars across the show. The whole of hall 8 will be dedicated to digital signage and over 400 companies offering DOOH related products and services.
When we met with the ISE organisers, they presented its latest philanthropic endeavour with its support of the SeeHearTouch charity and the Education for Children in Need programme. ISE will pay for specialist consultants and integrators to assist in the installation and equipping of a new e-Start-Up academy in Chisinau, Moldova, where extreme poverty makes education a luxury which is very difficult to attain. Besides business studies, IT, web and economics, there will be an optional online module for students that want to take InfoComm Certified Technology Specialist (CTS) exam, as well as the opportunity to access the CEDIA track of residential networking courses, which lead to certified credentials.
Registrations for #ISE2016 is now open and you can find that here.
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