Gail Chiasson, North American Editor
Christie, global visual displays and audio technologies company, is participating in the Australian International Movie Convention (AIMC), taking at the Pavilion Convention Centre, Jupiters Hotel & Casino in Gold Coast, Australia,October 11-15, 2015.
Interactive McroTiles display at Hoyts Cinema Technology Group booth
As the gold sponsor of this prestigious event, Christie is providing the Christie CP2220 DLP digital cinema projector for movie screenings conducted throughout the convention. Designed for ease of use and maximum reliability with the majority of screens in commercial exhibition, the Christie CP2220 is the brightest, highest performance projector with the lowest operating costs in its class.
In addition to its its booth #25/32 where it is showcasing its state-of-the-art cinema and audio solutions, Christie will deliver a presentation titled ‘How Experiential Digital Signage is Creating Value for Exhibitors’ in the Jupiters Theatre on October 14 at 2:30 p.m. Presented by Denys Lavigne, senior director, Christie THREE SIXTY, it outlines how next-generation digital signage, or experiential digital signage, is redefining environments and how brands connect with consumers. The presentation also offers insights and observations on how experiential digital signage is delivering value in hospitality, retail, and cinema, particularly for cinema lobbies. Fascinating experiential installations from around the world and global trends in this area will also be shared.
To help exhibitors elevate their ‘lobby’ experience to a new level, Christie is also presenting a turnkey multi-touch video wall solution through the creation of an amazing interactive digital experience at the Hoyts Cinema Technology Group at booth #33/34. A large-format interactive 6 x 4 Christie MicroTiles display is showcased together with Christie Interactivity Kit and Christie JumpStart to produce an interactive ‘gaming’ wall. Visitors can play the highly popular ‘Angry Birds’ video game series from Rovio Entertainment on the MicroTiles wall – with a chance to win an Apple Watch or a pair of Christie speakers.
Christie runs a network operations centre in Melbourne that serves as the central hub for cinema support activities. Known as the Christie-ICAA Network Operations Centre (NOC), it provides 24/7 monitoring of hardware and offers round-the-clock telephone support for all technical issues, including day-to-day operational questions.
Christie has recently reached an agreement with Hoyts Cinema Technology Group to license the KDM Krawler system for use in the Christie-ICAA NOC. This allows the NOC to use the system for automatic delivery of KDMs directly to cinemas for movie playback – the system sends a report to the cinema once KDMs are ingested. The cinema no longer needs to spend time extracting and installing KDMs from emails for each feature, which results in time savings for exhibitors. Known as the ‘Christie KDM Assistant’, it will be a value-added service provided to all Christie-ICAA NOC-connected customers to help them stay competitive at no extra charge. Information on this new service is found at the Christie booth.
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