Gail Chiasson, North American Editor
Captivate and Nielsen have partnered to launch the 2015 on-location study in the U.S. and Canada, providing real-time audience tracking and rating updates.
This year’s study marks the first time elevator screens and lobby displays will be measured together, resulting in one complete audience profile of the upscale, hard-to-reach professional during the workday.
Captivate has advanced the study with an extensive list of demographic segments including:
- C-Suite Professionals (New)
- Business Decision Makers (New)
- Millennials (New)
- Investable Assets (New)
- Place of Residence (New)
- Programming Preference (New)
- Building Visits
- Notice Rate
- Viewing Behavior
- Engagement Level
- Action Taken and more!
The field study will take place in Canada October 19-30 and will continue in the US November 2-13. Study results will be published Q1 2016.
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