DailyDOOH

Maddie Cotterill

Virgin Trains East Coast Network has brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices.

Live ticket prices will be displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London.

Grand Visual’s OpenLoop platform has been integrated with Virgin Train’s API to pull through live prices which are then pushed out in real time across JCDecaux, Exterion and Clear Channel networks for 28 days.

The Digital Out-of-Home element of the campaign is supporting the national ‘Bound for Glory’ campaign that also features TV, press and digital media.

Manning Gottlieb OMD is the media agency and Talon is the out of home media specialist.

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