The Mexico Tourism Board has taken over the Immersion Zone at St Pancras International Station as part of a major tourism push.
Planned and booked with JCDecaux Direct Sales and Creative Solutions team, the campaign will last for four weeks, transforming the high-footfall St Pancras Immersion Zone into an exotic paradise for passengers.
Steven Dennison, Head of Creative Solutions, JCDecaux UK, told us “The St Pancras Immersion Zone is perfect for this campaign. It creates a fun and immersive experience for passengers and brings a little bit of Mexico to the heart of London.”
Vinyl wraps covering the walls display some of the beautiful scenery that Mexico holds, while the creative on the floor has transformed the walkway into a lake.
Digital 6-sheets are playing several creatives, featuring different vacation stories which show off the country’s beauty hot-spots such as waterfalls, beaches, ancient heritage sites and exciting nightlife.
Ambiance sounds are also being played in combination with the visuals to enhance the fully immersive experience.
Eduardo Regules, Public Relations Executive Coordinator; Emmanuel Rey, Marketing Director, Mexico Tourism Board and Ceci Garnica, Creative Director, MSL PR Agency, said: “The Immersion Zone in this iconic station in London is part of an exciting campaign targeting the British public and tourists visiting London. The Live It To Believe It campaign showcases the diversity and richness of several destinations within Mexico and is part of the celebrations of 2015: The Year of Mexico in the UK”.
In addition to this, thousands of stunning model butterflies have been attached to the walls, which travellers can pull off and take away with them.
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