Adrian J Cotterill, Editor-in-Chief
Neo Advertising is joining forces with the Renaissance PME Foundation and its manager Vinci Capital – Renaissance PME’s mission and philosophy “To support local SMEs by means of investors made up exclusively of Swiss pension funds.”
Christian Vaglio-Giors, CEO and co-founder of Neo Advertising told us “Renaissance PME’s investment will make it possible not only to finance the growth of our inventory that is required at Geneva Airport but also to acquire new concessions nationwide.”
As the third-largest Swiss player in out-of-home advertising and most probably the market leader in digital out-of-home advertising, the once-giant Neo Advertising offers advertisers creative and innovative opportunities and is seemingly now positioning itself as a challenger to the two incumbent actors in Switzerland.
Renaissance PME is supporting Neo Advertising through its Renaissance Technologies 4 (RT4) investment group.
Vinci Capital will be represented by Xavier Paternot on the Board of Directors of Neo Advertising.
Vinci Capital partners with Swiss SMEs to finance their growth. They give preference to innovative SMEs with a turnover between CHF 20 and 80 million. Their investments are financed exclusively by pension funds grouped together within Renaissance PME – the only Swiss investment foundation dedicated to SMEs.
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