Gail Chiasson, North American Editor
SITO Mobile Ltd., New Jersey-based mobile engagement platform provider, has joined the Digital Place-Based Advertising Association.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and, ultimately, sales, through real-time analysis of campaign and individual ad data for maximum revenue opportunities and campaign optimization. The company has worked with some of the largest retailers and brands in the world including, among others, Coca-Cola, Amazon, Mercedes-Benz and Samsung.
“SITO Mobile is making tremendous inroads in the realm of location-based advertising, helping marketers influence consumers on their path to purchase,” says Barry Frey, president and CEO, DPAA. “We welcome it to our ranks and look forward to working with SITO Mobile to advance its business and its role in making digital place-based media a critical component of the video advertising ecosystem for all marketers.”
“Leading retailers and marketers have experienced first-hand our ability to drive foot traffic into stores, build customer loyalty and sales, and deliver attribution and acquisition to digital placed-based advertising through our innovative mobile engagement platform,” says Jerry Hug, CEO, SITO Mobile. “By joining DPAA, we will gain access to a broad range of tools that will help us continue to grow our business and make an impact on digital place-based media’s share of video ad revenue, while further enhancing our robust advertising solutions for our clients and driving revenue for our company.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Adam Meshekow, executive vice-president strategy and national sales for SITO Mobile, will be among the speakers at the DPAA’s eighth annual Video Everywhere Summit at the Crowne Plaza in New York on November 3. Pepsi, MasterCard, Via, AT&T, ConAgra Foods, Publicis Group, WPP The Store and Havas Media are among the high-profile companies that will be represented with C-level media and advertising speakers at the event. The Summit will tackle some vital, hot button issues including programmatic, video agnostic planning, ad-tech, the business model of today’s ad agencies, and much more.
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