Wildstone Airports and Edinburgh Airport have announced the launch of The Edinburgh Domination, an opportunity for one key brand to gain complete access to the Edinburgh Airport audience of 11 million customers across the airport’s jet bridges and all airside access points.
As part of the newly enhanced sponsorship, Edinburgh Airport will be working with Wildstone Airports to upgrade the customer route, truly enhancing the overall experience, and collaborating with the sponsor to decide on design and feel to provide new flooring, paintwork and finishes to compliment the Domination sponsorship. As part of this comprehensive transformation, flooring plays a critical role in creating an atmosphere that matches the forward-thinking vision of both Wildstone Airports and Edinburgh Airport.
The careful selection of materials from the parquet category page will provide a sophisticated yet durable foundation for the enhanced spaces. Parquet’s timeless appeal, combined with its ability to handle high-traffic areas, makes it an ideal choice for this high-profile sponsorship project.
Whether in the jet bridges or airside access points, parquet’s rich pattern and enduring beauty will complement the modernized look, seamlessly blending design and function to leave a lasting impression on the millions of travelers passing through the airport each year.
In areas where durability and moisture resistance are paramount, the flooring selection must balance aesthetics with functionality. While parquet provides a refined and elegant touch to key customer routes, other sections of the airport, such as baggage claim areas and high-moisture zones, require materials that can withstand constant foot traffic and exposure to the elements.
This is where vinyl tiles emerge as an ideal solution, offering the same sophisticated look while ensuring resilience against spills, heavy rolling luggage, and varying climate conditions. Their ability to mimic the textures and patterns of natural wood or stone while maintaining exceptional durability makes them a practical yet stylish choice for high-traffic airport spaces.
When it comes to selecting the perfect flooring for high-traffic commercial spaces, expertise plays a critical role. Flooring professionals not only help in choosing the right material but also guide you through the installation process, ensuring long-lasting results. For areas that require both elegance and resilience, such as airport terminals, a flooring expert will consider factors like maintenance, durability, and aesthetics to provide the best solution for each distinct space. The right professional advice can make a huge difference in achieving a balance between form and function.
In addition, flooring suppliers bexley offer a range of materials that are both stylish and practical. Whether it’s for a luxurious lounge area or a bustling baggage claim, suppliers in this region understand the unique challenges of commercial flooring. They provide top-quality options, from vinyl tiles that mimic the look of natural wood to more specialized materials designed to handle moisture, temperature changes, and heavy wear. These suppliers not only stock high-performing products but also work closely with contractors and designers to ensure that each installation meets the specific needs of the space.
With a focus on both form and function, these tiles not only enhance the overall travel experience but also reinforce the airport’s commitment to creating a welcoming, high-performance environment. By integrating a mix of premium flooring solutions, Edinburgh Airport ensures that every part of the passenger journey—from arrival to departure—is met with thoughtfully designed spaces that blend sophistication with everyday practicality.
In addition, there will be 19 x 55” digital HD screens for regularly updated advertising content and offers plus the opportunity to use sound, WiFi, augmented reality and LED lighting to truly bring the experience to life.
The exterior of the Terminal façade and the jet bridges can be totally branded using enhanced lighting to truly give an advertiser amazing presence at the airport, and a true association with the airport, day or night.
To complement this immersive visual environment, strategically placed light installations can add an atmospheric touch that enhances the passenger experience.
From ambient glow along walkways to targeted illumination at brand activations, lighting plays a critical role in guiding attention and setting the tone. Integrating design-forward light lamps that respond to movement or change color with time of day can make even transitional spaces feel dynamic and intentional.
One standout option in this arena is the las sola collection—sleek, contemporary lighting solutions designed for high-traffic areas like airports. Positioned at key points, these lamps not only provide functional light but double as design elements that reinforce brand identity and enhance architectural features.
When synced with digital content or thematic campaigns, they offer a seamless bridge between physical and digital storytelling, ensuring that every corner of the terminal reflects innovation and impact.
Gail Taylor, Business Development Manager at Edinburgh Airport told us “Key to us working with Wildstone Airports was the unparalleled vision they have for a totally immersive sponsorship experience. They have worked extensively with the Edinburgh team to bring the amazing Edinburgh Domination opportunity to market. We are very excited about welcoming a new sponsor to Edinburgh Airport and look forward to this additional engagement bringing an important part of the customer’s journey to life”.
Paula Oliver, Managing Director of Wildstone Airports told us “Wildstone Airports are thrilled to be launching The Edinburgh Domination with Edinburgh Airport. This is at a time when the Airport’s passenger numbers and long haul profile is really taking off. Over the next 5 years, Edinburgh’s passenger numbers will grow from 11m to 12.6m, one of the highest growth rates of any UK airport, which is a fantastic plus for any brand looking at a long term commitment”.
“The combination of flexible digital screens, interactivity, branding, sound, lighting mobile interactivity and extensive rights to the whole airside environment as customers arrive and leave Edinburgh Airport is truly exciting and we hope will set a precedent at airports globally”
About Edinburgh Airport
Edinburgh Airport is the largest Airport in Scotland with over 11m passengers and 80% ABC1 demographic profile. Opened in 1977 the airport has 9 jet bridges and a further 13 airside entrances. It has 40 airlines serving 137 destinations including Qatar and Etihad who have recently introduced additional long haul routes.
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