Wildstone Airports and Edinburgh Airport have announced the launch of The Edinburgh Domination, an opportunity for one key brand to gain complete access to the Edinburgh Airport audience of 11 million customers across the airport’s jet bridges and all airside access points.
As part of the newly enhanced sponsorship, Edinburgh Airport will be working with Wildstone Airports to upgrade the customer route, truly enhancing the overall experience, and collaborating with the sponsor to decide on design and feel to provide new flooring, paintwork and finishes to compliment the Domination sponsorship.
In addition, there will be 19 x 55” digital HD screens for regularly updated advertising content and offers plus the opportunity to use sound, WiFi, augmented reality and LED lighting to truly bring the experience to life.
The exterior of the Terminal façade and the jet bridges can be totally branded using enhanced lighting to truly give an advertiser amazing presence at the airport, and a true association with the airport, day or night.
Gail Taylor, Business Development Manager at Edinburgh Airport told us “Key to us working with Wildstone Airports was the unparalleled vision they have for a totally immersive sponsorship experience. They have worked extensively with the Edinburgh team to bring the amazing Edinburgh Domination opportunity to market. We are very excited about welcoming a new sponsor to Edinburgh Airport and look forward to this additional engagement bringing an important part of the customer’s journey to life”.
Paula Oliver, Managing Director of Wildstone Airports told us “Wildstone Airports are thrilled to be launching The Edinburgh Domination with Edinburgh Airport. This is at a time when the Airport’s passenger numbers and long haul profile is really taking off. Over the next 5 years, Edinburgh’s passenger numbers will grow from 11m to 12.6m, one of the highest growth rates of any UK airport, which is a fantastic plus for any brand looking at a long term commitment”.
“The combination of flexible digital screens, interactivity, branding, sound, lighting mobile interactivity and extensive rights to the whole airside environment as customers arrive and leave Edinburgh Airport is truly exciting and we hope will set a precedent at airports globally”
About Edinburgh Airport
Edinburgh Airport is the largest Airport in Scotland with over 11m passengers and 80% ABC1 demographic profile. Opened in 1977 the airport has 9 jet bridges and a further 13 airside entrances. It has 40 airlines serving 137 destinations including Qatar and Etihad who have recently introduced additional long haul routes.
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