LAPD & @CCOutdoorNA Launch Driver Safety Campaign
Gail Chiasson, North American Editor
Clear Channel Outdoor has announced a new campaign with the Los Angeles Police Department to prevent distracted driving and reduce the number of hit-and-run accidents in the Los Angeles area.
LAPD Chief Charlie Beck, with LA City Councilman Mitchell Englander launch ‘Obey the Rules of the Road’ billboard campaign.
CCO will donate space on its billboards throughout Los Angeles in an effort to educate drivers about the consequences associated with risky driving behaviors – reminding the public to ‘obey the rules of the road’.
Especially with Halloween and trick-or-treating right around the corner, the campaign is a timely reminder for Angelenos to drive safely and watch for cyclists and pedestrians.
“Our partnership with Clear Channel is indicative of the positive outcomes a police department can achieve through a shared public safety campaign,” says Charlie Beck, LAPD Chief.
“Community policing involves committed relationships with partners such as Clear Channel, in order to accomplish the goal of reducing traffic collisions. Often, these tragedies on our roadways end in heartbreak and life altering consequences. We are grateful to Clear Channel for their involvement and generosity in working together with the LAPD in its efforts to make the City of Los Angeles a safer place to live and work.”
“We are in the midst of an epidemic with over 20,000 hit-and-run crimes occurring each year in the City of Los Angeles,” says Councilmember Mitchell Englander, Chair of the Public Safety Committee. “By taking messages about traffic safety direct to residents, we can broadcast important safety messages and important information which could be critical to solving these crimes.”.
To make the biggest impact, the billboards will feature messages in English, Spanish, and Korean in order to reach as many Angelenos as possible.
CCO frequently partners with public agencies and non-profits on efforts like this to ensure its resources are used to benefit the public. CCO’s digital billboards are also regularly used to relay critical public safety information during emergency circumstances; this includes AMBER alerts for child abductions, FBI Most Wanted notices, and messaging from local police and fire departments. The unique ability of digital signs to reach a wide audience while displaying messages in real-time allows them to act as valuable resources for non-profit organizations, public safety agencies, law enforcement, and a variety of others who need to effectively relay messages to the public. Channel Outdoor enables advertisers to engage with consumers through innovative advertising.
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