PATTISON Wins Fredericton Transit
Gail Chiasson, North American Editor
PATTISON Outdoor Advertising, one of Canada’s largest Out-of-Home advertising providers and a leader in transit advertising, has won a transit advertising contract with the City of Fredericton.
The agreement will give PATTISON the exclusive right to sell interior and exterior transit advertising space on 28 buses on nine routes, providing standard products such as Kings, 70s and vinyl applications including Headliners, Murals and Superbuses.
PATTISON will also continue to maintain a pre-existing presence in Fredericton with 58 Transit Shelter faces. While there are no immediate plans to use digital screens in the transit shelters, we have been told that there is definitely room for future discussions.
“PATTISON’s high quality transit advertising displays on Fredericton transit buses and in City Transit Shelters will provide excellent visibility for advertisers and unparalleled coverage in the City,” says Sherry Kirwin, general manager, Atlantic Region for PATTISON Outdoor Advertising. “We are eager to help our clients reach their desired audiences in this wonderful community and to increase revenue growth for the City of Fredericton.”
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