DailyDOOH

Gail Chiasson, North American Editor

Starbucks Corporation, which this week recorded a record Q4 and record fiscal year 2015 results for the 52-week fiscal year ended September 27, 2015, is adding video screens to the drive-thru lanes of 2,400 cafes in the U.S..

The company, based in South Seattle, Washington, is launching the high tech screens to create an in-store feeling in the drive-thru lanes by increasing the barista/customer connection. This is being done by creating face-to-face communication, with a live video feed showing the barista in addition to order confirmation and advertising.

The 46” displays, being provided by GDS, will be added over the next year. Starbucks previously tested the displays in its home area part of a push to use technology to improve efficiency and service. In addition to showing the barista, order information and prices, the screens will show images of the customers’ orders in real time, so consumers will be able to visually confirm their order.

Starbucks also recently rolled out mobile ordering in the U.S. and Canada in a bid to boost sales with faster and more convenient service. Mobile-phone payments currently make up about 20% of Starbucks’ U.S. transactions, and the company has roughly 10.4 million active rewards members domestically.

The company’s revenue had increased by more than 10% percent in each of the past three reported fiscal years, prior to this week’s Q4 and fiscal year announcement. Its Q4 revenues alone recorded this week showed a jump of 18% to a record of $4.9 billion. Consolidated net revenues are up 17% over the previous fiscal year results, to a record $19.2 billion.

In another move to build its tech capabilities, Starbucks earlier this month named Gerri Martin-Flickinger, previously with Adobe Systems Inc., to the newly created role of chief technology officer.

This entry was posted on Sunday, November 1st, 2015 at 14:00 @625 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.