Ayuda Media Systems this week announced that Christie Experiential Networks (CEN) has implemented the Ayuda Platform to manage all aspects of its media sales, operations, digital and experiential ad-serving strategies across the USA.
CEN will leverage the Ayuda Platform to continue growing its nationwide footprint to more than 2000 cinemas nationwide, which would represent 94% DMA coverage. The Ayuda Platform will power all of CEN’s engaging advertising offerings such as user-driven video walls, multi-sided immersive environments, and high-impact Hero Walls, in addition to seamlessly powering digital menu boards, directional and box-office signage in all CEN locations.
Kevin Romano, Senior Director, Christie Global Media Networks told us “CEN offers advertisers a premium large-scale network of refined, multi-platform digital experiences for the consumer. Ayuda’s platform touches every part of our business, from sales apps that our salesforce will use to make it easier to help our customers plan and buy targeted audiences, to advertising contract management, digital ad serving and menu board control, as well as back-office finance applications. In Ayuda we have selected a true partner that not only provides us with a reliable platform to manage all of our digital advertising offerings, but one that empowers CEN to provide next-generation immersive experiences. Through Ayuda we look forward to offering our advertisers the ability to programmatically buy and execute campaigns.”
Daniel Fleischer, Ayuda’s Vice President of Global Business Development, said “What’s extremely exciting about the privilege of working with Christie is the immense drive their team demonstrates in delivering an unparalleled, premium experience for advertisers using the best technologies. CEN truly showcases the value of the cinema lobby as a premium advertising venue. With long dwell times and rich audience data available, CEN offers advertisers, studios, and audiences incredibly engaging next-gen experiences such as interactive games, mobile integration, and high impact positioning with the potential to offer either one-to-many or one-to-one targeted campaigns based on the location of the audience within the lobby. Ayuda’s Data Science team will also help CEN leverage real-time and Big Data sources to programmatically deliver campaigns, further showcasing the tremendous advertising potential of the cinema lobby.”
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