DPAA Summit Ready To Go

Gail Chiasson, North American Editor

The Digital Place-based Advertising Association Summit is about to start.

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The exhibition are looks good, the free breakfast tables look pretty depleted, the meeting room is filling up and all systems are go.

Everyone has a book on their chair and a goody bag went to all of the more than 700 registrants.

Francois de Gaspé Beaubien opened the event and claimed that 41% of all out-of-home ad revenue is now digital and the old ways of buying it are antiquated. Close to 800 delegates are registered. So here we go.


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