Gail Chiasson, North American Editor
The Digital Place-based Advertising Association Summit is about to start.
The exhibition are looks good, the free breakfast tables look pretty depleted, the meeting room is filling up and all systems are go.
Everyone has a book on their chair and a goody bag went to all of the more than 700 registrants.
Francois de Gaspé Beaubien opened the event and claimed that 41% of all out-of-home ad revenue is now digital and the old ways of buying it are antiquated. Close to 800 delegates are registered. So here we go.
Follow DailyDOOH