Gail Chiasson, North American Editor
A few pieces of information ahead of the full release of the upcoming DPAA-Prohaska study were released today including, within three years, more than 30% of Digital Place-based Media will be bought by Programatic.
Further, 55% of mobile will be bought by Programmatic.
The full white paper is expected to be released in Q4.
The information was released at the DPAA #VideoEverywhere Summit.
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