Capital’s Jingle Bell Ball, Live in London
Capital and Outdoor Plus are partnering to announce the line up for Capital’s Jingle Bell Ball with Coca-Cola live on digital screens across London, on Wednesday 4th and Thursday 5th November.
News of the line-up for the legendary two-day event will be broadcast live across 13 Outdoor Plus screens to coincide with the reveal of who will perform at the Jingle Bell Ball on the Capital Breakfast Show.
Outdoor Plus’ screens will show a countdown at intervals until each announcement is made. As each artist is revealed live on air, the digital screens will relay the news to Londoners at iconic sites across the city, including the Euston Road Underpass and Vauxhall Cross.
Jonathan Lewis, managing director at Outdoor Plus, said: “We’re delighted to be working with Capital to deliver the Jingle Bell Ball line-up announcement. This activity illustrates that DOOH is becoming an increasingly relevant communications channel for brands wanting to make a direct, instant and far-reaching impact – this has never been done before, so it’s really exciting.”
Adam Johnson, director of marketing at Global, said: “Capital’s Jingle Bell Ball with Coca-Cola is always a hugely popular sell-out event. Broadcasting the line-up at the busiest London hotspots via digital screens adds another dimension to the big reveal, allowing us to deliver the news as it happens.”
About Capital:
Capital is the UK’s number one hit music station, playing the biggest hits from the hottest hit music artists of the moment, 24/7. Targeting a 15-34 audience, Capital is one of the UK’s largest commercial radio brands, reaching eight million weekly listeners across the UK. Capital is home to radio presenters including Dave Berry & Lisa Snowdon, former JLS singer Marvin Humes, Pandora, Max and The Bassman. Capital is available on 95-106 FM, DAB digital radio, at capitalfm.com, on the Capital app, on Sky channel 388 and Freesat channel 517. Source: RAJAR / Ipsos-MORI / RSMB, period ending 20th September 2015.
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