Gail Chiasson, North American Editor
Paul Lindstrom, senior vice-president, on location media, Nielsen, told us at the Digital Place-based Advertising Association’s #VideoEverywhere Summit, that Nielsen has launched Digital Place-based/Cinema Fusion, for planning.
To be available in December, he says that it’s the most comprehensive and granular data available for cross-platform television, digital place-based and cinema media planning and analytics available.
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