DailyDOOH

Maddie Cotterill

Digital Signage Summit MENA is the first regional conference spin off from the Digital Signage Summit in Munich and takes place November 16, 2015 in Dubai.

#DSSMENA will focus on global digital signage and DOOH trends and how to adapt them to the needs of the region.

The full day conference will cover

• Digital Signage In-Store – Turning Stores into Stories
• Digital Signage Infrastructure – Smart Building with digital Guiding and Controlling
• Digital Signage Content and Advertising – Grabbing attention with dynamic Content and Campaigns

In addition leading digital signage vendors will showcase their newest solutions, networking with MENA and European experts and a behind the scenes installation tour to some exciting digital signage projects in Dubai.

Mike Blackman, Integrated Systems Events’ Managing Director told us “We are delighted with how the Digital Signage Summit series of conferences are delivering on our plan to enhance the European event and to take the DSS brand to a wider international audience.”

The full Agenda for the #DSSMENA is as follows: –

09:30 – 09:50 invidis Keynote // “Turning Stores into Stories“ Florian Rotberg / invidis consulting

09:50 – 10:30 Keynote // “Smart Retail – better ROI with second generation instore digital signage“ Fredrik Holmvik / ICA Sweden AB

10:30 – 11:00 “Digital Showrooms – Trends and Drivers and Best of Europe digital projects” Marco Burkhardtsmayer / Muse Content

11:00 – 11:30 “Compelling Customer Experience – Smart approaches to emotional experiences” Markus Beyr / We Robots, Attraktion!

11:30 – 12:15 Panel Smart Experience – “Bringing emotions in Middle East Retail” Fredrik Holmvik / ICA Sweden AB; Marco Burkhardtsmayer / Muse Content; Markus Beyr / We Robots, Attraktion!

12:15 – 13:00 Lunch / Matchmaking and Networking

13:00 – 13:30 “Smarter Approach to Way Guiding at Abu Dhabi Mall” Said Al Fanna / FANNA Technology

13:30 – 14:00 “Dubai’s 3D-Signage in Dental Clinics” Alexander Huber / United Entertain GCC

14:00 – 14:30 “Building Automation and Digital Signage” Arnim Thiele / Gundlach Intelligent Solutions

14:30 – 15:15 Panel Smart Experience – “Smart Building with digital Guiding and Controlling” Said Al Fanna / FANNA Technology; Alexander Huber / United Entertain GCC; Arnim Thiele / Gundlach Intelligent Solutions

15:15 – 15:30 Coffee Break / Matchmaking and Networking

15:30 – 16:00 “Dubai Duty Free – excelling Retail – Data Driven Campaigns for travel retail“ Stewart Caddick / Retail Concepts Design

16:00 – 16:30 “The Future of Retail Marketing” Claus Adams / Cheil

16:30 – 17:00 “How to turn digital signage into an interactive marketing medium” Frederik de Wachter / DOOHapps

17:00 – 17:30 Panel Smart Content – “Best Practice Content and DOOH” Stewart Caddick / RCD – Retail Concepts Design; Claus Adams / Cheil; Frederik de Wachter / DOOHapps

You can register here.

This entry was posted on Tuesday, November 10th, 2015 at 13:01 @584 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.