DailyDOOH

Gail Chiasson, North American Editor

Cieslok Media has introduced its newest digital billboard at Toronto’s Yonge-Dundas Square, which it claims is Canada’s largest vertical full-motion board.

The digital billboard features a campaign by one of the world’s most recognizable brands, Coca-Cola, introducing Canadians to the soft drink’s latest holiday campaign, #MakeSomeoneHappy.

“Coca-Cola has always been a part of the special moments when friends and family gather during the holidays,” says Diego Moratorio, director of the Sparkling Business Unit at Coca-Cola Ltd. “Yonge-Dundas Square is both a landmark and a hub of activity for families and friends at this time of year; making it the ideal place to launch our biggest and best holiday campaign to-date. Cieslok’s newest LED billboard is a great asset to Yonge-Dundas Square and we are excited for Coca-Cola to be the first featured brand.”

Coca-Cola’s campaign will take over all 62,000 daily impressions on the larger-than-life, 63’ high by 35’ wide digital billboard, captivating audiences during a four-week campaign with 12 10-second spots. In addition, Coca-Cola’s holiday message cannot be missed with a domination on other Cieslok Media large-format boards facing Yonge-Dundas Square.

Michelle Bertumen, director of national sales with Cieslok Media’s Outdoor Division, says, “There is no other outdoor location of this kind across the country, and the new vertical board is a perfect complement to Coca-Cola’s domination facing the square.”

Cieslok Media recently converted the vertical billboard from a static backlit sign at the location to a full-motion digital screen. It totals 2,205 sq. ft..

The north-facing billboard is situated at the entrance of one of Canada’s highest-traffic areas, Yonge-Dundas Square, which attracts approximately 62,100 pedestrians and 55,500 vehicles daily. It is also steps away from the Toronto Eaton Centre, which attracts up to 52 million visitors a year.

This entry was posted on Monday, November 9th, 2015 at 18:00 @791 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.