Cineplex Digital Networks Wins A&W Digital Menu Board Biz
Adrian J Cotterill, Editor-in-Chief
Cineplex Digital Networks, part of Cineplex (TSX: CGX) announced this week that it has been selected by A&W Food Services of Canada Inc. to become the sole provider of digital menu boards for its over 850 restaurants across Canada.
The popular burger chain’s new digital menu boards will enable A&W to change displayed content throughout the day, as well as alter pricing and promotions remotely across all restaurants at the same time. In addition to being a striking visual for burger lovers, the displays will also transform A&W’s existing static menu by featuring custom video content and intelligent creative.
Rob Fussey, VP of Marketing, Concept Innovation, Design & Construction, A&W Food Services of Canada Inc. told us “We are extremely pleased with our new digital menu board system and with the creative content provided by Cineplex,”
Nick Prigioniero, President, Cineplex Digital Networks (long time readers will remember Nick as head of EK3 – acquired by Cineplex back in July 2013) said “We are proud to be the exclusive provider of digital menu boards to A&W Canada. A&W adds to a growing list of strategic, forward-thinking brands that recognize who the right digital signage can help their business sell more product, increase margins, lower costs and strengthen customer loyalty.”
CDN has quite quickly made a name for itself in the Financial, Retail and Quick Service Restaurant industries by providing strategic, custom digital merchandising solutions for its clients which include the likes of Tim Hortons, McDonald’s, Chick-fil-A, Walmart, RBC Royal Bank and Bank of Montreal Financial Group.
Signage installation has already begun in some locations.
March 1st, 2016 at 23:52 @036
Excellent work. Eye-catching.