Russ Curry, Ministry of New Media
Regular readers, and indeed regular road users on their way into London will know that Clear Channel UK recently transformed its iconic Cromwell Road site into Storm Cromination London.
Consisting of six consecutive 96-sheet screens sold together as a single opportunity, it is one of the longest digital Out of Home advertising sites in Europe, spanning a vast 72 metres and it is also one of the three finalists in the ‘Best Original Digital Billboard’ category at The DailyDOOH Gala Awards (being held December 3, 2015 at Banqueting House, London).
The site offers advertisers unrivalled creative opportunities through dynamic digital capabilities and Storm’s signature digital nameplates, allowing for total ownership by brands.
The site’s famous special-build elements have been retained as part of it transformation. Storm’s Managing Director, Aimee Mckay told us “we think transforming the site is the biggest upgrade in UK Out of Home this year. We firmly believe transforming the site to digital while retaining the Cromwell Road’s famous special capabilities means Storm can offer advertisers the most creative space in UK Out of Home media.”
Software | Scala
Display Technology | Ultravision Master Series UltraPanels
Installer | Principle Contractor was Triwonder Signs supported by UniLED and JCS
Client/End User | Storm
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