Gail Chiasson, North American Editor
ICE International Currency Exchange is one of the largest retail currency exchange brands in the world, managing transactions every six seconds across more than 300 locations globally.
ICE recently turned to Telecine, Montreal, to launch an exciting new branding initiative that combines dynamic currency exchange rates with intriguing destination awareness promotions.
The first installations are at Los Angeles’ Tom Bradley International Terminal in 2015.
“To date, we have installed three locations and will continue rolling out over 2016,” says Paul Vinet, head of production at Telecine. ”We have five more to do at the Thomas Bradley Terminal at the LAX airport. One of them uses a floor to ceiling LED drum, the others use various sizes and numbers of LCD screens. We are unsure of the number of locations that we will do in the other LAX terminals.”
However, a roll-out to the other airports in North America will take place throughout 2016.
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