Real Time BBC Billboard Polls w/ @Outdoor_Plus
BBC Worldwide has partnered with Outdoor Plus to host billboard polls and generate buzz around the launch of BBC Store – an e-store where audiences can purchase the broadcaster’s shows.
The campaign asks the public who their favourite BBC characters are, urging them to vote using specialised hashtags and the results displayed on Outdoor Plus screens in real-time across the City of London Gateway and Vauxhall Cross.
Grant Branfoot, sales director at Outdoor Plus, told us “We’re thrilled to be working with the BBC to host this exciting campaign, celebrating some of the BBC’s best-loved characters. Using digital screens in high footfall areas as a means of generating public conversation demonstrates the capabilities of DOOH beyond traditional advertising.”
Simi Murthy, head of brand marketing on the BBC Store, added “Social is a key channel for BBC Store allowing us to have a real-time conversation with our audience. It’s great to work with Outdoor Plus who understand consumers’ changing behaviours and are hungry to do more exciting and innovative things with digital media.”
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