DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Adobe has had a little digital signage play for a while now but news in over these past few weeks, and verified yesterday, is that they are starting to work much more closely with Samsung.

Bottom line Samsung have been pitching their Smart Signage Platform with Adobe’s Creative Suite as their front end.

We’re not sure what the Four Wind Interactive’s, Scala’s and others who have been dumb enough to play the SSSP game will make of it but for Samsung it’s actually the first half way decent move that they’ve EVER made in the digital signage space.

Yes of course, Adobe are in it for the ride but this really cuts the legs from beneath many of the industry sycophants who have been foolish enough to do (too much) business with the family-run behemoth hoping for some South Korean Won or chaebol largesse.

As we’ve personally seen this ‘pitch’ from Samsung+Adobe in several deals in North America we firmly believe that they are testing it ‘locally’ in California before taking it National.

Watch out for it to go global if it works in North America.

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This entry was posted on Monday, November 23rd, 2015 at 07:35 @358 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.